Your A-Team


Heather McConochie

Role: Founder & CEO, Head Tough Love Coach, Content Creator & Recipe Inventor

Favorite Healthy Food: Air fryer Brussels sprouts & salmon!

Favorite Not-so-Healthy Food: Vanilla ice cream with rainbow sprinkles

Favorite Workout: Heavy leg day

Favorite Self-Care Activity: Lush bath with Experimenter bath bomb (did someone say bomb?? You can’t say bomb in an airport!)

Philosophy: Live a life aligned with your goals and accept the consequences of your actions. Also HAVE FUN!

Quote to Live By: “I never saw a wild thing sorry for itself, a frozen bird will drop dead from a bough without ever having felt sorry for itself” ~ D.H. Lawrence

Also: “I’m ready to parrrrtayyyyyyyy!”~ Kristin Wiig, Bridesmaids

Beth Bell

Role: Assistant Tough Love Coach

Favorite Healthy Food: Burrito bowls

Favorite Not-so-Healthy Food: A fruit tart from Kneaders

Favorite Workout: Yoga and/or shoulder day

Favorite Self-Care Activity: Waking up early to spend some quiet alone time in my normally crazy-town house full of kids.

Philosophy: Trust the wait, embrace the uncertainty, and enjoy the becoming.

Quote to live by: "Whatever arises, love that." ~ Matt Kahn